Technology has taken over almost every domain, and this trend is only going to continue. Moreover, the application of modern technology has resulted in major benefits for consumers across multiple disciplines. This holds true for automobiles as well. However, is it possible to push the boundaries of automotive technology even further? Chery is undoubtedly on track to do so.
Chery’s lineup of cars has long promised a seamless blend of technology and design to improve urban mobility. While most modern vehicles today prioritise cutting-edge features such as head-up displays, wireless Apple CarPlay or Android Auto, and smart infotainment systems, Chery’s focus remains on further refining these elements through cohesive technology. More importantly, the brand’s rapid adoption of technology extends to all of its cars, from the subcompact SUV TIGGO 4 to its top-of-the-line luxury SUV TIGGO 9.
So, what are these advanced tech-driven features? Chery’s luxury offering– the TIGGO 9–like other modern SUVs, features a well-equipped digital instrument cluster that can be customized and fitted to the driver’s preferences. However, it also includes a driver-facing sensor that monitors the driver’s eye movement and informs them when they are not focused on the road for an extended period of time. This is an additional measure taken by the brand to ensure optimum focus while driving and a safe commute for passengers.
The vehicle also boasts a massive 15.6 inch 2K infotainment screen that offers a plethora of smart features for the driver and passengers. Selecting different driving modes and setting a preferred ambient lighting are features that modern buyers value, but Chery goes above and beyond by offering customisable ambient lighting for various driving modes, along with seat ventilation, heating, and massagers for improved passenger comfort–all managed from a single interface.
While the passenger-focused technology is certainly groundbreaking, Chery has also placed a strong emphasis on improving the overall driving experience. The company’s advanced driver-assistance system includes an impressive set of safety features such as lane-keep assist, lane departure warning, blind spot monitoring, and front-collision braking, among others. However, Chery’s auto-parking feature continues to be a favourite among users, making it integral to their overall experience. The car’s wide array of smart sensors enable it to map its surroundings seamlessly, ensuring hassle-free parking for drivers. This is also complemented by the brand’s 540-degree panoramic camera, which scans around the entire vehicle to maximise safety and control when you are behind the wheel.
While the list of features reinforces Chery’s commitment to delivering maximum value and comfort to passengers, it also indicates how the brand continues to push the boundaries of technology in its vehicles. With a suite of smart and integrated technologies that work together to provide owners with unmatched levels of comfort and control, Chery becomes exactly what it was designed to be–a car that gets you.