The Jeep Wrangler is the centerpiece of the Jeep brand. During the last eight decades, the iconic 4-wheel-drive (4WD) compact utility vehicle has evolved from an MB 1/4-ton-rated U.S. Army replacement for the horse in World War II (WWII) to what is arguably the most recognizable SUV offered today.
With 18 variants in its extensive lineup, the Jeep Wrangler could be its own automaker. The Wrangler range is broad, with the most expensive variant costing nearly three times the least dear one. For the 2024 model year, the Wrangler gets a mid-cycle refresh with new technology, added capability, and an expanded lineup.
For 2024, there are four available powertrains on the Wrangler. Jeep has discontinued the EcoDiesel model. The new powertrain lineup includes:
3.6-liter V6 with 285 horsepower and 260 pound-feet of torque, mated to a 6-speed manual or 8-speed automatic transmission
2.0-liter 4-cylinder turbo with 270 hp and 295 pound-feet of torque, mated to an 8-speed automatic transmission
6.4-liter Hemi V8 with 470 hp and 470 pound-feet of torque, mated to an 8-speed automatic transmission
4xe plug-in hybrid (PHEV) with a 2.0-liter 4-cylinder turbo engine with eTorque belt-start generator/motor and integrated transmission traction motor producing 375 system horsepower and 470 pound-feet peak combined torque, mated to an 8-speed automatic transmission
The 2024 lineup consists of five 2-door models and seven 4-doors. Six of the 4-door models are available with the PHEV drivetrain. Two new models for the 2024 model year are the well-equipped Rubicon X (available with two doors or four doors, gas or 4xe hybrid powertrain) and the entry-level Sport S 4xe.
2024 Jeep Wrangler Price and Release Date
Including the $1,795 destination charge, base prices for the 2024 Jeep Wrangler lineup are as follows:
- Sport 2-door—$33,690
- Sport S 2-door—$37,190
- Willys 2-door—$41,190
- Rubicon 2-door—$47,190
- New Rubicon X 2-door—$56,690
- Sport 4-door—$37,690
- Sport S 4-door—$41,190
- Willys 4-door—$45,190
- Sahara 4-door—$49,620
- Rubicon 4-door—$51,190
- New Rubicon X 4-door—$60,690
- Rubicon 392 4-door—$89,390
- New Sport S 4xe 4-door—$51,790
- Willys 4xe 4-door—$56,530
- Sahara 4xe 4-door—$58,640
- Rubicon 4xe 4-door—$62,380
- High Altitude 4xe 4-door—$68,790
- New Rubicon X 4xe 4-door—$70,880
The 2024 Jeep Wrangler is on sale now, with units due to arrive at U.S. dealers in the summer of 2023.
Design, Comfort, and Utility
Jeep is doing something unusual to the Wrangler for 2024: changing the grille. Seven vertical bars still comprise the core of the universally recognizable design, but on all but the base Sport and Sport S models, the overall shape of the grille is more rectangular, and the vertical bars are shorter. This grille design allows for a larger front bumper and integrated mount for the newly available (optional on Rubicon models) factory-installed Warn winch with 8,000-pound capability. Also, 2024 marks an end to the Wrangler’s previous mast antenna getting snagged in low-hanging tree branches and carwash brushes. Jeep now integrates the radio antenna into the windshield glass.
The big news, however, is inside, where a new horizontal-themed instrument panel design with a relocated center climate-control vent accommodates a large, standard infotainment screen. The dash now has wrapped, soft-touch surfaces with accent stitching as well. A new passenger grab bar is also helpful when negotiating tricky terrain.
A first in the new Wrangler is available 12-way power front bucket seats in upper trims such as the Sahara, Rubicon, and High Altitude. While that may seem at odds with the SUV’s minimalist mission, the power front seats feature sealed electrical elements that Jeep says are designed to function in the wet to accommodate the Wrangler’s ability to ford through standing water up to 34 inches deep.
The High Altitude, Rubicon X, and Rubicon 392 also get an enhanced acoustic package with thicker glass, carpeting, and sound-deadening foam-filled cavities for quieter running at highway speeds. Jeep says the cabin is now 2-5 decibels quieter.
Aside from a smallish glovebox, a pair of cupholders, and a bin under the center armrest, there’s not much storage up front. But two new cubbies atop the dash help with stashing small items.
Infotainment, Technology, and Safety
With Ford breathing down Jeep’s neck with the new Bronco, Jeep is doing catch-up this year in the infotainment area. Jeep didn’t fool around with fitting a small infotainment screen to the lower trims and a large one in the more premium models, so it redesigned the instrument panel and rearranged the face-level climate-control vents so it could make the big 12.3-inch infotainment touchscreen standard across the board. Jeep worked on new backlighting technology to help make the screen as bright and legible as possible in a vehicle that’s often driven with an open top and sometimes without doors.
Jeep upgrades the system to Uconnect 5, which is much faster than previous versions. Wireless Apple CarPlay and Android Auto smartphone-mirroring capability are standard, and you can simultaneously pair two phones. The system can store up to five user profiles.
The infotainment system is dirt simple to use. That’s partly because Jeep wisely kept physical analog knobs for volume and tuning—much better than trying to tap on tiny screen arrows or steering-wheel buttons when bouncing around off-pavement. Improved voice recognition is also a boon, thanks to its ability to understand and respond to natural-speech commands. Embedded navigation is available in all Wrangler models except the base, non-hybrid Wrangler Sport and Sport S.
Beginning later in the 2024 model year, all Wrangler infotainment systems will come pre-loaded with a Trails Offroad package of trail guides for 62 destinations in the continental United States, including epic ones like the Rubicon Trail in California’s Sierra Mountains. The trail guides add commentary and historical information along the routes. Users can upgrade to an optional premium catalog subscription to another 3,000-plus destinations.
Moving to safety, now standard on all 2024 Wranglers are overhead side curtain airbags integrated into the vehicle’s roll (sport) bars in addition to existing front airbags and supplemental driver and front-seat-passenger side airbags. This should help improve the Marginal side-impact scores the 2023 4-door Wrangler received from the Insurance Institute for Highway Safety (IIHS).
Also improving the 2024 Wrangler’s safety picture are the previously optional forward-collision warning and adaptive cruise control systems, now standard on all trims but the base Sport. Blind-spot warning and rear cross-traffic warning are standard with High Altitude, Rubicon X, and Rubicon 392 and optional with Sport S, Willys, Sahara, and Rubicon. A reversing camera with grid lines is standard across all 2024 Wrangler models.
Driving the 2024 Jeep Wrangler
At a recent Jeep media event near St. George, Utah, I spent time behind the wheel, both on-road and off-, in various 2024 Jeep Wranglers. I drove a Willys 2-door with the 2.0-liter 4-cylinder turbo ($48,500 with options), a Rubicon X 4-door with the 4xe hybrid powertrain ($76,935 with options), and a range-topping Rubicon 392 4-door with the 6.4-liter Hemi V8 ($95,945 with options). The three Wrangler models, each pure Jeep but with significantly different equipment and personalities, help exemplify the depth and breadth of the 2024 Wrangler lineup.
Especially with Sarge Green paint and a convertible top, the 2-door version of the Willys model harks back to the fundamental appeal of the first Jeep CJ models following WWII. Jeep replaced the original doors with tubular ones on the test vehicle, an $825 accessory option. With the fabric top pulled back, the Willys 2-door puts the driver and passengers in closer contact with the great outdoors. The 2-door is the perfect size SUV for maneuvering around rocks and trees in the wild or, with the doors put back on and the top snugly fitted into place, the crush of civilization.
With 270 hp and 295 pound-feet of torque on tap from the turbocharged 2.0-liter 4-cylinder, there’s plenty of zip and good low- and midrange response. The Willys model’s 33-inch all-terrain tires, 10.8 inches of ground clearance, and standard locking rear differential give the little SUV good off-road chops. Standard rock rails and high-clearance fender flares complete the retro-tastic look.
Fire up the Wrangler Rubicon 392 and there’s no doubt you’re taking the reins of something special. Aftermarket outfits have been stuffing Hemi V8s into Wranglers for years, so Jeep decided to make one of its own. The Rubicon 392 marries the lusty grunt of a 470-hp 6.4-liter Hemi V8 with the Rubicon Xtreme 35 package with 17-inch beadlock wheels, massive 35-inch all-terrain tires, a 1.5-inch factory lift, and a Selec-Trac full-time transfer case.
The hike up into the luxurious 4-door cabin reveals leather-covered power front seats and a 9-speaker Alpine premium audio system. The Rubicon 392 feels big and powerful, with a firm, well-damped ride, although the steering is a bit on the light side. The brakes, while powerful, are initially slow to respond at top of pedal. But mostly, the Rubicon 392 feels unstoppable, and I mean that in a good way.
I took one of the new Rubicon X models rock-crawling in a nearby state off-road park. Luckily, this Rubicon X had the 4xe drivetrain, which made picking my way over tricky ascents much easier due to the ample and predictable torque of its electric propulsion blending with its 2.0-liter 4-cylinder turbo gas engine. The 21 miles of all-electric range accessible in a fully charged 4xe doesn’t seem like a lot. Still, it’s more than enough for the odd fossil-free errand or a quick and silent romp through a challenging off-road section. Lockable front and rear differentials are also helping the cause in the Rubicon X, as are a Rock-Trac 4:1 full-time transfer case, 35-inch all-terrain tires, and an electronic front sway-bar disconnect for greater wheel articulation.
Independent Expert Opinion of the 2024 Jeep Wrangler
The 2024 Jeep Wrangler, in its many forms, remains a unique entity in the SUV space, universally identifiable and true to its original mission. Key updates for the 2024 model year in safety and infotainment tech, as well as comfort and convenience features, help keep it apace with its only serious competition—the Ford Bronco. The sales success of the 4xe plug-in hybrid version, now garnering more than 38 percent of Wrangler volume, portends a bright future for a further electrified Jeep brand that respects its popular-priced, fun-to-drive, go-anywhere roots.