Please explain the concept of Mopar: How Mopar is a full line of after sales services that combines everything needed by the owner of any Gargour agency’s owned vehicle from the date of purchase of his/her vehicle?
Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide.
Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
Mopar is the source for genuine parts and accessories for all Fiat Chrysler Automobiles (FCA) vehicle brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide.
Mopar also offers a range of Vehicle Protection service plans that offer different levels of duration and mileage and are designed to guarantee that vehicles work as effectively as possible over time, involving a series of services by highly qualified, expert Mopar technicians at authorised FCA workshops, using specific equipment and tools and only original spare parts.
One example is Maximum Care, an extended warranty that covers all mechanical and electrical components for a maximum of three years from the end of the original manufacturer warranty. Another is the Service Bundles, a pre-paid scheduled service package that freezes the price of car servicing for up to 5 years, ensuring customers never miss their yearly maintenance.
Customers can sign up for Mopar Vehicle Protection services when a new vehicle is purchased or request them in Gargour Automotive Company service center.
How is Mopar excelling in bringing superior maintenance and after sales services to its visitors?
Based on the “Mopar at your Service” philosophy, we have developed our latest Mopar Service & Parts Center with a focus on the customer-oriented processes that Mopar excels at: service, parts, customer care, quick service and logistics.
To serve customers in the best possible way, we have also implemented a standard process that streamlines every step of the service process, from the initial appointment booking and vehicle reception to vehicle delivery and after service follow up calls.
You see that Lebanese customers are really looking for a world class service center? Is this a growing trend amongst new buyers? Will you have more centers launched in other regions?
Yes, of course, all car owners want the best possible service for their vehicles, and this a key factor in the purchase decision process of new buyers who now expect to receive world class levels of aftersales service and maintenance, as well as strategically located service centers and streamlined, efficient systems that save them time.
That’s why Mopar has an on-going programme that includes the expansion of its network of world class facilities across the Middle East, including Mopar-exclusive ExpressLane quick service facilities. In Lebanon, Gargour Automotive Company is currently studying the possibility of inaugurating an ExpressLane in the Beqaa region.
How does Mopar provide visitors with a hassle-free maintenance experience and at the end of the day get their cars back to them all fixed up and ready to hit the road?
We understand that time means everything to customers, and our new Mopar Service & Parts Center is specifically designed to ensure minimum hassle and quick vehicle servicing turnaround.
Time means everything to customers, and the Mopar Service & Parts Centre is designed for less hassle and quick turnaround on vehicle servicing for customers. The advanced dynamic reception ensures smooth, quick operation by delivering interactive, personalised customer service via a tablet-based check-in tool that immediately downloads vehicle and customer data from the vehicle’s computer and connects with factory engineering databases to get customers in and out of the workshop quickly. Another benefit of using this system is that Gargour Automotive Company is able to deliver consistent, transparent pricing to customers.
For even greater customer convenience, the new facility also includes an integrated Mopar ExpressLane which is designed to carry out quick services, guaranteeing that even the smallest jobs – from lube, oil and filter changing, brake pad and disc inspection / replacement / skimming, tyre rotation / balancing / replacement including wheel alignment reading and adjustments, multi point inspections, windshield wiper blade replacement and filter replacement to all kinds of fluids, batteries, bulbs and spark plugs – are completed quickly (in most cases within an hour) and in line with factory guidelines.
Customers can rest assured and have total peace of mind that their vehicles are receiving the very highest quality service. Our team is determined to provide customers with the best all-round experience and comfort and exceed their expectations, and the new Mopar Service & Parts Center, which includes a total of 16 workbays, means that their vehicles will receive the highest levels of attention and total care.
We also have a retail parts operation at the new facility, with parts available over the counter, giving customers total confidence that they are purchasing genuine Mopar spare parts.
Please tell us about the facility and who operates it in terms of the core technical team?
The Mopar team at Gargour Automotive Company’s new Service & Parts Center includes highly qualified service advisors, parts representatives, supervisors and technicians, all of whom use the latest high-tech systems, equipment and diagnostic tools.
An on-going programme of manufacturer training – both technical and non-technical, covering global after sales standards and processes, new FCA models, technology and repair/diagnostic methods – ensures that they consistently meet FCA’s demanding global standards and exceed customer expectations.
The new facility includes an integrated Mopar Express Lane which is designed to carry out quick services, guaranteeing that even the smallest jobs – from lube, oil and filter changing, brake pad and disc inspection / replacement / skimming, tyre rotation / balancing / replacement including wheel alignment reading and adjustments, multi-point inspections, windshield wiper blade replacement and filter replacement to all kinds of fluids, batteries, bulbs and spark plugs.
And while their vehicles receive expert care and attention, customers can relax with free drinks, fruits, wi-fi and the use of tablets in our first class lounge so that they can get on with their daily business and personal life.
Gargour has been always keen to preserve its renowned reputation as the leading automotive brand in Lebanon for decades. How does Mopar reflect Gargour’s values?
Mopar, with over eighty years of experience, offers five star customer care that goes beyond complete car servicing and genuine parts retailing to include world-class personalised attention and care, from appointment to after-service support.
Combine that with the innovative concepts, processes and systems that Mopar is constantly introducing to make things quicker, easier and more convenient for customers – like the ExpressLane quick service facility – and you have a successful formula that reflects the traditional high quality values of both of the brands.